Janie Bryant’s New “Garden Party” Collection for Nailtini

Here's a media release from Nailtini - a brand I have been eyeing for some time. I have also included some general info about the brand. I will feature a post about the founder and president tomorrow :)

Everything’s Coming Up Roses…
and Carnations and Cocktails:
Janie Bryant’s New “Garden Party” Collection for Nailtini
Is Polished Perfection for Spring/Summer 2011

Fashion and flirtation.  Perfumed blooms and passed libations.   The garden party  -- where cocktails and passions are stirred in equal measure – is the inspiration for Nailtini’s spring/summer polish collection designed by Janie Bryant, the Emmy winning fashion designer, author of The Fashion File (Grand Central, 2010) and creator of her own “MOD” line of women’s wear for QVC as well as the fashions seen on AMC’s “Mad Men.”

“The garden party is such a civilized concept, but beneath all those good manners and chic frocks, there’s an underpinning of drama, where anything can happen.  The colors in the collection reflect these delightful contradictions,” says Bryant of her second collaboration with Nailtini, which comes on the heels of her highly acclaimed fall holiday limited edition for the brand.  The limited edition Garden Party collection has everything from petit-four pastels to a punchy high-shine patent to a sheer shimmery veil that can be worn alone or as an overlay.

Blushing Lady:  This candy shell pink with a sophisticated touch of lavender is likely just the color Edith Piaf had in mind when she sang “La Vie En Rose.”  A graceful accompaniment to a floral sheath or flouncy skirt, “Blushing Lady” is ultra-feminine but never shy, and just right for the modern garden party.

Blue Carnation:  A soft, creamy blue with a jade-like milkiness, this porcelain polish is a new school tribute to an old school cocktail and its namesake flower.  Skip the corsage, and instead, accessorize your fingers or toes with Blue Carnation.

Admiral Perry:   It wouldn’t be a proper garden party without an intriguing and dapper suitor among the guests.  You’ll take a shine to his dress blues, and to the patent-leather gleam of this royal blue lacquer.

Garden Jubilee:  Botany keeps re-inventing the rose with endless new hybrids.   Beauty follows suit with Garden Jubilee, a shimmery “floridescent” veil that captures the prettiest greens and pinks of the rose bed in one bottle.  Wear it on bare nails or as a top coat to create a nail cocktail with true flower power. 

In addition to her multiple Emmy® nominations as “Outstanding Costume Designer for a Series” and a 2005 win for “Deadwood,” Janie Bryant is the recipient of the 2009 and 2010 Costume Designers Guild Award for “Outstanding Period/Fantasy TV Series” for her work on “Mad Men.”  She was named to Vanity Fair’s 2010 list of “Top 100 Influencers,” as well as to the LA MOCA Costume Council.  

Suggested retail price for each 0.5 fl. oz. bottle $14.  Available at qvc.com, Beauty 360 and Duane Reade Look Boutiques.    For samples, images, or further information, please contact Jan Sheehan at jan@kipmorrison.com or 817.348.9490.

Nailtini Cocktails for Nails
Welcome to Nailtini, where the liquor meets the lacquer and there’s no such thing as last call. Nailtini is designed to maximize options and creativity, offering a menu of  professional nail colors, mixers and toppers that look great straight, on the rocks or with a mixer.

Uniquely formulated for layering, Nailtini Straight Up Colors are the perfect ratio of viscosity and pigment. Straight Up Colors are primarily creams and free of thickening agents, like mica, which tend to complicate the drying process. Every bottle of Straight Up provides color coverage with a shot of shine. Whether you prefer Brandy, Bloody Mary or Bordeaux, your color goes down smooth.

So, go ahead, pour yourself a stiff one from dozens of shades of Straight Up Color. Too strong? Lighten it with a layer of Cream or a splash of Crushed Ice. Garnish with a Swizzle Stick or one of six other stencil designs from the Garnish Book. Each layer of lacquer dries in five minutes or less so you can mix up the perfect four-part cocktail in less than half an hour.

No round of cocktailing is complete without at least a shot of Vodka topper coat.   And like the entire Nailtini line, Vodka contains no formaldehyde or toluene, which can dehydrate nails.

Whatever your pleasure or poison, Nailtini offers a cocktail approach to your next manicure.

Take home a .50 fl. oz. bottle of Nailtini Lacquer for $13. For product information and retail locations, visit nailtini.com. For product requests, contact Jan Sheehan at (310) 274-6726 or Sylva@kipmorrison.com.