When I was at Cosmoprof, I had the pleasure of visiting the ORLY booth and speaking with John, the communications manager. He showed me a lot of the upcoming collections. He was super nice :) I've got a press release for you below detailing the Flash Glam FX Collection...and look for my ORLY booth post upcoming! :)
Add multi-dimensional shimmer with ORLY’s Flash Glam FX Collection - 22 new prismatic lacquers combine chunky glitter shapes for unexpected texture and spectacular shine. Wear alone or create a signature style by layering over favorite ORLY shades. Try glitters over black crème Liquid Vinyl for maximum contrast and head-turning flash.
Pro Tip: Flash Glam FX is intended to be used as a layering lacquer. Opt to wear the formula alone using 3-4 coats for full glitter coverage or layer glitters over a favorite ORLY shade. For a smoother finish, seal manicure with a topcoat.
The 22 lacquers in the Flash Glam FX Collection include:
(It’s Electric, Can’t Be Tamed, Go Deeper, Sashay My Way and Be Brave are featured above)
Atomic Splash: Gunmetal Glitter
Be Brave: Purple Holographic Bar Glitter
Cant Be Tamed: Purple w/Gunmetal Glitter
Cupcakes and Unicorns: Pink Shimmer w/Red Bar Glitter
Embrace: Pink Holo Glitter
Go Deeper: Ocean Blue Holographic Glitter
Holy Holo!: Silver Holographic Glitter
It’s A Meteor: Clear Base w/Gold, Silver and Red Glitter
Spazmatic: Electric Blue Glitter
Mermaid Tale: In-House Green Holographic Glitter
Monster Mash: Lime Green Holographic Glitter
Ridiculously Regal: Garnet Glitter
Right Amount of Evil: Orange Holographic Glitter
R.I.P.: Black Jelly Base w/Orange Glitter
Rockets Red Glare: Red Glitter
Sashay my Way: Gold Holographic Glitter
So Go-Diva: Chocolate Brown Glitter
It's Electric: Blue Bar Holographic Glitter
Sunglasses at Night: Black Holographic Bar Glitter
Too Fab: Gold Glitter
Ultraviolet: Fuchsia Glitter
Watch It Glitter: Bronze Glitter
Since the glitters are impervious to acetone, they may be difficult to remove. ORLY recommends using pure acetone and ORLY’s Pocket Removers to remove the lacquer from the nail. Simply pour acetone into the pocket remover and soak nails for 5-10 minutes. Press the sponge in the Pocket Remover to the nail and then pull the pocket off of your finger. By applying the pressure to the nail this should help to remove any stubborn glitter particles that are left behind.
All ORLY Nail Lacquers including the Flash Glam FX Collection are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.
The Flash Glam FX Collection will be available starting June 2012 for $10 each. ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 100 countries worldwide.
For more information contact LaForce + Stevens or visit us online at www.orlybeauty.com.
Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care. By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion. ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene. As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented Lacquer application with the award-winning Gripper Cap™. ORLY embodies quality that beauty professionals in over 100 countries worldwide rely upon