OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful.
With an all-star cast that includes James Franco and Michelle Williams,
this highly-anticipated film opens in theaters on March 8, 2013.
“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades
collection captures the whimsy seen in the film, from glittery shades
packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann.
“This rich taupe hue was designed for James Franco’s character, the
great Wizard of Oz, and is sure to make a bold statement this spring.”
With
a mix of soft crème and warm glitter shades, the line is ideal for
layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
Don’t Burst My Bubble
Don’t wake me...I’m dreaming about puffy clouds of white.
When Monkeys Fly!
I’m simply bananas for this gold confetti.
Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?
I Theodora You
This adorable, sheer pink is bewitching on you.
Glints of Glinda
Only a good witch could turn beige from meek to chic.
Lights of Emerald City
White confetti adds city girl flair and style to nails.
This
limited edition promotion will be available beginning March 2013 at
Professional Salons, including Beauty Brands, Beauty First, Chatters,
Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA,
for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
