ORLY Shade Shifter and Mash Up!

What's up with ORLY this summer? Well check out the press releases below, along with videos!

Shade Shifter is the new color-changing coat from ORLY available in salons only. How does it work? Apply two coats of Shade Shifter over any of the ORLY Gel FX shades and wait to be amazed. If you’re warm, the Shade Shifter becomes clear, revealing the Gel FX color underneath. If you’re cool, the Shade Shifter formulas works exclusively with the ORLY Gel FX formula to transform the manicure to a darker hue. Check out this brief tutorial to see how it works:

The Mash Up collection includes a mix of hyper-brights and high-attitude hues that blur the line between energetic and outrageous.

Check out ORLY’s team rocking Mash Up for the L.A. Color Run: